Viveat Susan Pinto

All stories by Viveat Susan Pinto

Cyrus Mistry's exit: Tata corporate brand takes a beating with boardroom battle

Cyrus Mistry's exit: Tata corporate brand takes a beating with boardroom battle

Rediff.com29 Oct 2016

Experts say the impact is limited to investors and potential employees and may ease out in the next few months

Sri Sri signs on Sindhu to endorse health drink

Sri Sri signs on Sindhu to endorse health drink

Rediff.com15 Oct 2016

This is only the second endorsement in the baba-led space by a celebrity after wrestler Sushil Kumar featured in an ad last year for Patanjali Ghee.

Patanjali moves high court against ad regulatory body

Patanjali moves high court against ad regulatory body

Rediff.com16 Sep 2016

While members are bound to listen to ASCI, the self-regulator has frequently faced resistance from non-members, who've challenged its authority to redress grievances of complainants

Ad lines blur as political leaders turn quasi brand ambassadors

Ad lines blur as political leaders turn quasi brand ambassadors

Rediff.com15 Sep 2016

The Prime Minister and and President gracing ads for Reliance Jio and Bandhan Bank have put the spotlight on this trend.

How Big Bazaar lost its way online

How Big Bazaar lost its way online

Rediff.com14 Sep 2016

Three years after launching Big Bazaar Direct, Future group CEO Kishore Biyani's enthusiasm for online ventures has been tempered by growth concerns

Nestl shifts spotlight to non-Maggi brands

Nestl shifts spotlight to non-Maggi brands

Rediff.com13 Sep 2016

Nescaf is leading the company's efforts to widen the public lens on its portfolio of brands

When Vishal Dadlani got it horribly wrong

When Vishal Dadlani got it horribly wrong

Rediff.com6 Sep 2016

'Politics and religion is a dangerous mix in India and anybody even remotely seen crossing the line is taken to task.'

Meet the millionaire poster boys of online advertising

Meet the millionaire poster boys of online advertising

Rediff.com24 Aug 2016

Bhavin and Divyank Turakhia remain as committed as ever to incubating start-ups despite selling their firm for $900 mn

Road to 70: Five brands that grew with India and on Indians

Road to 70: Five brands that grew with India and on Indians

Rediff.com16 Aug 2016

Pond's, Parle-G, Cadbury, Asian Paints and Amul have captured the changing face of India through the seven decades

How Colgate plans to take on Patanjali

How Colgate plans to take on Patanjali

Rediff.com2 Aug 2016

Colgate's toothpaste volume growth for the March quarter was 3 per cent.

4 brands that hit Rs 100-crore mark in record time

4 brands that hit Rs 100-crore mark in record time

Rediff.com18 Jul 2016

Bubbly is the latest in a string of brands that are touching the three-digit mark quickly.

How FMCG players plan to take on Patanjali

How FMCG players plan to take on Patanjali

Rediff.com29 Jun 2016

Dabur has launched 44 products during the year.

Amul, Amazon among most recalled brands this IPL

Amul, Amazon among most recalled brands this IPL

Rediff.com6 Jun 2016

The annual study by the research agency shows that Amul, Amazon and Coca-Cola were the most-recalled brands on IPL.

What is poisoining your everyday bread?

What is poisoining your everyday bread?

Rediff.com26 May 2016

Additive strengthens dough, improves shelf life of bread.

FSSAI now adds restaurant hygiene to its menu

FSSAI now adds restaurant hygiene to its menu

Rediff.com15 May 2016

A sub-group has been formed to amend rules that govern safety standards at eating establishments

'India is nearing the digital tipping point'

'India is nearing the digital tipping point'

Rediff.com2 May 2016

'The tipping point for digital in China was the evolution of the mobile ecosystem.'

India Inc walks the talk on water conservation

India Inc walks the talk on water conservation

Rediff.com21 Apr 2016

The country's largest consumer goods company Hindustan Unilever says it has been able to reduce its water use by regular metering, monitoring and controlling of utilities consumption at all its manufacturing sites

How 'gurunomics' is fueling India's consumer boom

How 'gurunomics' is fueling India's consumer boom

Rediff.com26 Mar 2016

Be it consumer products, lifestyle or entertainment, spiritual gurus are stepping into business and are finding success

Fixed-dose drug ban: How ayurveda stands to gain

Fixed-dose drug ban: How ayurveda stands to gain

Rediff.com21 Mar 2016

Dabur has moved quickly to take advantage of the ban.

'Passing GST will push our economy into double-digit growth'

'Passing GST will push our economy into double-digit growth'

Rediff.com7 Mar 2016

'Defence and aerospace show huge potential thanks to the government's Make in India push.'

Prev  |  Next