All stories by Viveat Susan Pinto
Cyrus Mistry's exit: Tata corporate brand takes a beating with boardroom battle
Rediff.com29 Oct 2016Experts say the impact is limited to investors and potential employees and may ease out in the next few months
Sri Sri signs on Sindhu to endorse health drink
Rediff.com15 Oct 2016This is only the second endorsement in the baba-led space by a celebrity after wrestler Sushil Kumar featured in an ad last year for Patanjali Ghee.
Patanjali moves high court against ad regulatory body
Rediff.com16 Sep 2016While members are bound to listen to ASCI, the self-regulator has frequently faced resistance from non-members, who've challenged its authority to redress grievances of complainants
Ad lines blur as political leaders turn quasi brand ambassadors
Rediff.com15 Sep 2016The Prime Minister and and President gracing ads for Reliance Jio and Bandhan Bank have put the spotlight on this trend.
How Big Bazaar lost its way online
Rediff.com14 Sep 2016Three years after launching Big Bazaar Direct, Future group CEO Kishore Biyani's enthusiasm for online ventures has been tempered by growth concerns
Nestl shifts spotlight to non-Maggi brands
Rediff.com13 Sep 2016Nescaf is leading the company's efforts to widen the public lens on its portfolio of brands
When Vishal Dadlani got it horribly wrong
Rediff.com6 Sep 2016'Politics and religion is a dangerous mix in India and anybody even remotely seen crossing the line is taken to task.'
Meet the millionaire poster boys of online advertising
Rediff.com24 Aug 2016Bhavin and Divyank Turakhia remain as committed as ever to incubating start-ups despite selling their firm for $900 mn
Road to 70: Five brands that grew with India and on Indians
Rediff.com16 Aug 2016Pond's, Parle-G, Cadbury, Asian Paints and Amul have captured the changing face of India through the seven decades
How Colgate plans to take on Patanjali
Rediff.com2 Aug 2016Colgate's toothpaste volume growth for the March quarter was 3 per cent.
4 brands that hit Rs 100-crore mark in record time
Rediff.com18 Jul 2016Bubbly is the latest in a string of brands that are touching the three-digit mark quickly.
How FMCG players plan to take on Patanjali
Rediff.com29 Jun 2016Dabur has launched 44 products during the year.
Amul, Amazon among most recalled brands this IPL
Rediff.com6 Jun 2016The annual study by the research agency shows that Amul, Amazon and Coca-Cola were the most-recalled brands on IPL.
What is poisoining your everyday bread?
Rediff.com26 May 2016Additive strengthens dough, improves shelf life of bread.
FSSAI now adds restaurant hygiene to its menu
Rediff.com15 May 2016A sub-group has been formed to amend rules that govern safety standards at eating establishments
'India is nearing the digital tipping point'
Rediff.com2 May 2016'The tipping point for digital in China was the evolution of the mobile ecosystem.'
India Inc walks the talk on water conservation
Rediff.com21 Apr 2016The country's largest consumer goods company Hindustan Unilever says it has been able to reduce its water use by regular metering, monitoring and controlling of utilities consumption at all its manufacturing sites
How 'gurunomics' is fueling India's consumer boom
Rediff.com26 Mar 2016Be it consumer products, lifestyle or entertainment, spiritual gurus are stepping into business and are finding success
Fixed-dose drug ban: How ayurveda stands to gain
Rediff.com21 Mar 2016Dabur has moved quickly to take advantage of the ban.
'Passing GST will push our economy into double-digit growth'
Rediff.com7 Mar 2016'Defence and aerospace show huge potential thanks to the government's Make in India push.'